Selling a property for full price or close to asking price can be challenging, especially in a market where supply outweighs demand. Everybody is looking for a bargain which means that sellers are going to have to convince buyers that their home is well worth its asking price.

These days, buyers are very well informed. Thanks to internet access and property portals, buyers have access to all sorts of information that they can use against sellers in order to lower the asking price. To negotiate towards achieving your full asking price, you need to be as well researched as buyers are so that you can convince the buyer that your property is indeed worth the full asking price in comparison to what else is available.

Below are some further tips for sellers who want to sell at full value:

1. Don’t give buyers a reason to haggle down your price

First impressions are very important. To sell for close to or at asking price, all issues that buyers would have to address themselves once they move in, such as chipped paint, yellowing ceilings and scratched cupboard doors, ought to be addressed before the house goes onto the market. If a house looks neglected, buyers will assume the worst when making an offer, and they will adjust their offer to make up for what they think it will cost to bring things up to standard.

2. Use the most effective marketing techniques

Your estate agent should employ a wide variety of marketing techniques that will satisfy the needs of the modern buyer and reach the widest possible targeted audience. Internet marketing consists of more than simply advertising a property on a few property portals. It is vital that you use up-to-date, high-tech marketing material. It is also necessary for the estate agent to have a strong presence of his own on the web, as well as in social media. Furthermore your estate agent should have a good working relationship with other estate agents in the Roodepoort area, as they will often have buyers on their database that could buy your property, and agents who work well together are more than willing to share.

3. Don’t be scared to negotiate

Rather than turning down offers right off the bat, engage with the buyer to find out why they are offering less than the full asking price. At best, this conversation can lead to some sort of a compromise where the buyer and the seller meet each other halfway. At worst, the seller discovers a possible reason why buyers aren’t willing to pay the full price and can address the issue to achieve full value when the next buyer comes around.

Final Advice

Make sure your agent is using the latest marketing methods. If you want to sell your property at a good price, it is now more important than ever to make sure you have a comprehensive digital game plan and an effective online marketing strategy.

Partner with an experienced real estate professional who you can trust to negotiate on your behalf. Real estate professionals deal with these kinds of transactions every day, which means that they have mastered the art of price negotiation. They also know local market conditions better than most (if not all) buyers and sellers, which means that they will have the best chances of convincing a buyer that the property is worth what it is being marketing at.

Please Contact me for any advice….

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