WHY IS IT IMPORTANT?
Market value is the value of your property as seen through the eyes of a prospective buyer who has many properties from which to choose. This is why it is crucial NOT to choose an agent based purely on the highest valuation. A property that incorrectly priced will simply help other properties sell, while your property remains “for sale”.

BENEFITS OF CORRECT PRICING
– Creates an impression of relatively good value.
– Increases advertising response.
– Stimulates buyer interest.
– Achieves maximum exposure at optimum time.
– Compensates for property’s shortfalls.
– Maintains seller’s negotiating advantage.
The results:
– Maximum price achieved.
– Marketing period minimised.
– Disappointment and haggling reduced.
– Least disruption and fewer show houses.

DISADVANTAGES OF INCORRECT PRICING
– Loses interested buyers.
– Extends marketing time.
– Attracts lower offers.
– Reduces advertising response.
The results:
– Buyers are reluctant to make offers.
– Competing properties become more attractive.
– Property becomes over-exposed.
– Lack of buyer interest.
– Seller loses best marketing time – first 3 weeks.

(Pricing your property as close to the center of the triangle as possible will guarantee maximum exposure and the best price for your property)

WHEN TO ADJUST PRICE?
It is vital to continuously measure market response to the property once it is offered for sale, as well as to monitor market trends in the area and make the necessary adjustments indicated by these trends. This is why feedback from agent to seller is so critical and why it is advisable to select one agent to manage the responsibility of marketing your
property.

Roodepoort & Surrounding Area Agent,
Share This Post.
You cannot copy content of this page
× How can I help you?