Gone are the days when estate agents were mostly stay at home moms knocking on doors to sell homes; but despite the industry now being far more sophisticated and bolstered by technology and full-time professionals, its image remains tainted and it has become cluttered with a barrage of tacky messaging.
The best way to maintain a positive perception is through consistently high professional standards:
Don’t tolerate average – always deliver the service that you would expect from a property professional. Identify your weaknesses and strengths and work on the aspects that can elevate your service from mediocre to exceptional. Continually strive to one-up yourself in terms of what you are bringing to the table.
Always be a true professional – even when dealing with the most trying clients. And remember that as an industry expert you should always be au fait with the current market trends, fluctuations and legislations.
Honesty, integrity and transparency are cornerstones – in every aspect of the business.
Become a part of the community in which you work – rather than peppering your neighbourhood with more of the same advertising, invest the money in area community initiatives such as school fundraisers, sports events, dog walks, security etc.
Stop saying ‘pick me’ – instead, show them why they should choose you.
In a recent Gallup poll to assess public opinion about the honesty and ethics of various professions, real estate professionals ranked 13th, just beating lawyers and, whilst by no means the lowest on the scale, this shows that we do have some way to go still to raise the bar.
“As Aristotle wisely said, the whole is greater than the sum of its parts, and every time a estate agent delivers poor quality service it reflects on the industry as a whole.”
Thinking of buying or selling a home? I have a passion for Real Estate and love to share my expertise!